Here are some basic notes that you can print out from the Conference
BLOGGING:
Started as personal journal on the web
Grown tremendously to business & corporate use
Hard to monetize, Powerful to showcase your expertise and image
Promote ideas, tips, advice to build an audience of possible clients
Indispensable to travel enthusiasts planning a vacation
Not the place to promote your product
2 Key Concepts critical to creating an audience:
1. Provide Quality Content
2. Blog regularly
Is Blogging for You?
1. Do you have a distinct topic in mind? 2. Do you have a strong opinion or passion for the topic? 3. Do you know what audience your are writing for? 4. Do you have time to commit to regular posts?
5 Easy steps to starting your blog:
1. Choose your theme – for example Restaurants: Create a recipe blog, a blog to promote your restaurant, restaurant news, cooking skills, restaurant trends, wines, etc. Maybe a humerous blog by the chefs, waiters, waitresses and/or restaurant customers.
2. Visit Other blogs - This will help you get some ideas about how you want your blog to look.
3. Choose a Blog Service
4. Write Your blog - Add to your blog on a regular basis. Readers will stop coming if there is no new information or comments.
5. Promote your blog – exchange links, use on promo materials
Resources:
- Blogger.com - Free, automated weblog publishing tool. Post your links and commentary into your form on blogger.com and, with the push of a button, your updated weblog page will be FTPd to your web site
-LiveJournal.com - Website and client software for maintaining an online journal/weblog
-Moblog - take pictures with your camphone and post them directly to the web, instantly!
-SquareSpace.com - Squarespace replaces the need for forum software, blog software, a web host, databases, statistics software, and a host of other development and content management programsyou'd need to integrateto get a similar web site. You pick a plan appropriate for your needs, and Squarespace handles the rest.
-TypePad.com - Has a free trial.
PODCASTING: - what would you host a radio show about????
Started out as personal radio shows of niche content
Amazingly popular moved from just hobbies to business use
Promote ideas, tips, advice to build an audience of possible clients
Brings a voice and a personality to your business
Top Trends in Technology:
Broadband wireless (wifi vs. cellular broadband)
Salesforce.com , LinkedIn, OpenOffice.org
Mind ManagerRSS, Google Alerts
